Associate Director, Ophthalmology Payer Marketing Job at Merck, Rahway, NJ

  • Merck
  • Rahway, NJ

Job Description

Associate Director role focused on developing market access and payer marketing strategies for an ophthalmology pipeline product launch. The position involves cross-functional collaboration to build value propositions, execute pre- and post-approval payer engagement, and create customer segment strategies across diverse US payer channels.

Responsibilities

  • Develop and align US payer and market access strategies across brand marketing, sales leadership, and cross-functional teams
  • Lead creation of product value propositions and coordinate launch-ready evidence strategies with outcomes research and medical affairs
  • Design compliant pre-approval payer engagement strategies and scientific/economic exchange resources
  • Drive creation and deployment of post-approval promotional campaigns, value dossiers, and access toolkits through governance review
  • Formulate tailored customer segment strategies across Medicare, commercial plans, specialty clinics, and other payer archetypes

Requirements

  • Bachelor's degree; MBA, MPH, PharmD, or advanced degree preferred
  • Minimum 5 years in market access, payer marketing, brand marketing, or healthcare consulting in biopharmaceutical industry
  • Proven experience developing and executing payer access strategies and promotional campaigns
  • Strong knowledge of US healthcare economics, Medicare Part B, Medicare Advantage, and commercial payer dynamics
  • Demonstrated ability to translate clinical and health economics data into payer value propositions
  • Experience with pre-approval communication frameworks and promotional material regulatory review processes
  • Expertise in ophthalmology/retina therapeutics, specialty injectables, or new product launch planning preferred

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