Job Description

Job Responsibilities:

• Develop and execute comprehensive growth strategies focused on user acquisition, activation and early retention.
• Design and implement target marketing campaigns, influencer collaborations, and robust referral programs to attract new players.
• Strategically leverage user-generated content (UGC) as a scalable engine for content and retention, providing accessible creation tools and monetization pathways for creators.
• Identify and leverage VR's unique "experiential virality" by designing for "wow moments" and shareable content.
• Align with internal audience strategies and VR gamer segments with tailored content and marketing messages.
• Identify and track key metrics such as Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC), retention rates (Day 1, Day 7, Day 30) for individual campaigns.
• Lead rapid experimentation and A/B testing across the customer journey to validate assumptions and identify the most effective growth tactics.
• Partner closely with internal Product, Data Science, Eng teams to leverage and test internal tools to execute growth experiments and campaigns.
• Leverage experience with individual titles to build a playbook that can scale to a larger developer community across existing Meta owned channels.
• Stay abreast of VR market trends, emerging technologies, and competitive landscapes to identify new channels and opportunities for growth.
• Champion a culture of rapid experimentation, measurement and iteration.
• 5+ years of experience in growth marketing, product management or user acquisition roles with a track record of wins in SaaS products.
• Hands-on experience with online data analytics platforms, A/B testing frameworks and behavioral tracking tools to monitor performance and optimize strategies.
• Demonstrated ability to develop and implement creative, unconventional, and "out-of-the-box" strategies to tackle unforeseen problems and identify new growth channels, especially in nascent or unexplored markets.
• Deep understanding of what drives user engagement, motivation, and loyalty, include elements like competition, social recognition, and personal achievement.
• Experience with user-generated content (UGC) platforms and creator economies.
• Experience working and influencing effectively cross-functionally and building relationships across teams, including with people outside the direct reporting chain Bachelor's Degree or equivalent experience

Skills:

• Marketing, LTV, HootSuite

Education/Experience:

• Bachelor’s Degree or Equivalent experience

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